Video: Advances in Machine Learning and their Application to Consumer Marketing
Dr. Dan Suciu, Professor of Computer Science and Engineering at the University of Washington and Amperity’s own CTO, Derek Slager, sat down at “Shaping the Future of Consumer Marketing” on September 14th, 2017, to discuss uncertain data, probabilistic databases, and the use of cutting-edge data science to unify and use more of a brand’s valuable...
Customer Data Unification
Why Traditional Approaches to Customer Data Unification Fail Consumer Marketers
According to a recent Boston Consulting Group study, brands that create personalized experiences for customers are seeing revenue increases of 6% to 10% —two to three times faster than those that don’t. This is because customers now associate personalization with relevant and delightful experiences that help them accomplish their goals. Consumers are looking for online… View Article
Video: WTF Does Data Have to do With Entertainment and Lifestyle Brands?
Advertising Week New York City Wednesday, September 27, 2017 Our VP of Consumer Engagement Strategy, Matthew Biboud-Lubeck, joins an exquisite cast of entertainment marketers and lifestyle brand mavens to discuss how big data fuels the most personal and effective choices consumers didn’t even know they had. WTF does data have to do with entertainment and… View Article
Goodbye Stealth Mode, Hello World
It was not very long ago that a group of visionary investors took a bet on what was not yet an answer ‒ it was a commitment to trying to solve a problem that might not be solvable. Last week, at our Shaping the Future of Consumer Marketing event, we emerged from stealth to unveil… View Article
Session Details for Shaping the Future of Consumer Marketing
On September 14th, 2017 in at the Columbia Tower Club in Seattle, Amperity will host executives from Crate & Barrel, Louis Vuitton Moët Hennessy, Alaska Airlines, GAP Inc., and Starbucks, among others, who will share how they are using complete and actionable customer data to transform consumer marketing. Read on to learn more about each… View Article
Shaping the Future of Consumer Marketing
On September 14th, 2017 in Seattle, Amperity will host some of the world’s top brands as they share how they are using complete and actionable customer data to transform consumer marketing. Read on to learn more about this invitation-only event. Channel and Data Explosion The past decade has seen an explosion of customer-facing channels (including… View Article