At Amperity, we continue to innovate with solutions that enable organizations to transform complex customer data into actionable insights that drive revenue. Beginning with our Spring 2025 release, Amperity is adopting a seasonal release cadence to give our customers a more predictable and impactful product experience.
This new approach aligns feature launches into thoughtful thematic updates, allowing teams to plan effectively and integrate new capabilities efficiently. Each release will be accompanied by complete enablement resources—updated documentation, training materials, and support—ensuring organizations can realize value faster with minimal disruption.
Starting today, all customers have access to the following capabilities:
Identity Resolution Agent. Accelerate the creation of a first-party Identity Graph for new customers through AI-driven data standardization and matching that eliminates complex coding.
Operational Identities. Build operational identities with precise control and exact matching using our improved rules-based identity resolution, now with an intuitive UI.
Stitch Benchmarking. Visually inspect and evaluate customer profile quality through comprehensive benchmarking dashboards that compare your organization's data performance against baseline standards.
Activation IDs. Support downstream tools/teams by segmenting using the identifier that best fits the use case, like loyalty ID.
Run Workflow API. Increase workflow flexibility by programmatically triggering Amperity workflows such as Stitch runs, data orchestrations, and campaigns via an API.
Complex Types in Source Data. Bring in source data with field types such as arrays, structs, JSON and XML without requiring any prior transformation.
Snowflake Outbound Bridge. First class, bi-directional data sharing between Snowflake and Amperity. Snowflake Inbound Bridge is already live.
Bring Your Own Storage for S3. Keep all customer data in your own cloud environment (100% zero copy).
Review the product updates here or read on to see the details:
Identity Resolution Agent
The Identity Resolution Agent leverages AI to rapidly accelerate the creation of a first-party Identity Graph, helping new customers seamlessly onboard and prepare lakehouse data for Stitch processing, including AI-driven semantic tagging, configuration, data exclusions, and identity resolution.
Read the full announcement | Take the course
Operational Identities
Set up rules-based identity resolution that supports broader operational use cases that require stricter matching criteria, like loyalty or clienteling, with precise control over how customer records are matched and merged across your data sources.
Stitch Benchmarking
Understand Stitch performance during implementation and ongoing operations. Users can monitor performance over time and make configuration adjustments as needed. Gain immediate visibility into match rates and data quality issues that allow you to detect and address identity resolution problems before they impact business outcomes.
Activation IDs
Target and segment customers using the identifier that best fits your needs (e.g., loyalty ID, order ID, or any other unique identifier). This capability delivers more precise audience segmentation and campaign targeting by allowing flexible identity selection tailored to your specific campaign goals, eliminating the need to share comprehensive universal identities for activation when specific identifiers will suffice.
Run Workflow API
Programmatically trigger Amperity workflows including Stitch runs, data orchestrations, and campaigns through a comprehensive API. This capability provides precise control over workflow scheduling and execution, facilitating integration with other enterprise systems such as Databricks, Azure Data Factory, and similar technologies.
Complex Types in Source Data
Process and utilize complex data structures such as arrays and structs directly from source systems without flattening. This native capability preserves complete data context and relationships while eliminating the need for custom transformation work, saving technical teams significant implementation time and resources.
Amperity Bridge - Snowflake Outbound
Access unified customer data directly in your existing Snowflake environment without ETL processes. This native integration uses Secure Data Sharing to make consolidated customer data instantly available, maintaining a single source of truth while maximizing your existing Snowflake investment.
Bring Your Own Storage for Amazon S3 (Zero Copy)
Customers can now store all data assets created within Amperity, such as Stitch outputs and a customer 360, in their own Amazon S3 bucket within their Amazon Web Services cloud environment. This enables customers to maintain complete ownership of their customer data while simplifying compliance with privacy requirements.
Ready to learn more about Amperity?
To learn more about Amperity’s Spring ‘25 Release:
Explore our Identity Resolution Agent
Take courses in our Learning Lab
Schedule a demo with our team of experts