When you don’t get identity resolution right, everything downstream suffers.
Inaccurate targeting.
Clunky personalization.
Paying for duplicate marketing.
But when you get this critical first step right, it powers up your whole customer strategy.
In this webinar, Amperity CTO Derek Slager and Orita CEO Daniel Brady guide you through the essential steps to mastering identity resolution as a foundational element of a robust first-party data strategy.
You'll learn:
Why accurate customer identification is vital in today's data-driven landscape
The shortcomings of composable CDPs in solving your identity resolution problem
How identity resolution forms the basis for successful marketing personalization
How identity resolution powers deep insights, better targeting, and greater efficiency
