Missed December’s flood of 2017 marketing trends articles? No worries! We read them all (well, mostly) and curated a best-of list for your quick and easy consumption.
See how customer technologies have developed and changed from ancient times through the present and discover our predictions for the future.
There is a cost to using data. Behind the glamor of powerful analytical insights is a backlog of tedious data preparation. Since the popular emergence of data science as a field, its practitioners have asserted that 80% of the work involved is acquiring and preparing data.
There seems to be something for everyone this Black Friday season. But is there? On a day when nearly every business works to capture the attention (not to mention the wallet share) of shoppers by offering deals deals deals, the individuals in the throngs are being ignored.
Demographics are groups of people lumped together by some number of similar traits. But if we lump people together incorrectly, either by using too few or outdated traits, and then make predictions from those falsely lumped groups of people, we run the risk of having our predictions be way off.
Amperity, the Seattle-based marketing enterprise software startup, has added Erik Selberg as vice president of machine learning.
Seattle-based machine-learning marketing startup Amperity announced that Eric Best will join the company’s leadership team as Chief Customer Officer. Best brings more than 20 years of executive operating experience in […]
Amperity, a Seattle-based machine-learning marketing startup, named tech veteran Eric Best as their new chief customer officer today. The startup has remained in stealth mode since being founded by Appature co-founders Kabir Shahani and Derek Slager in February. […]
Amperity, the marketing technology startup that raised $9 million from a who’s who of angel and venture investors in February, announced Wednesday thatRajeev Singh has joined the company’s board of […]
Amperity announced today that Rajeev Singh, CEO of Accolade and former President and COO of Concur, has joined the company’s board of directors. Singh brings more than 20 years of deep operating experience, after cofounding and building Concur to be the eighthlargest SaaS company in the world.