Session Details for Shaping the Future of Consumer Marketing
On September 14th, 2017 in at the Columbia Tower Club in Seattle, Amperity will host executives from Crate & Barrel, Louis Vuitton Moët Hennessy, Alaska Airlines, GAP Inc., and Starbucks, among others, who will share how they are using complete and actionable customer data to transform consumer marketing. Read on to learn more about each of the panel discussions featured at this invitation-only event.
Panel: Shaping the Future of Consumer Marketing
In the past decade, the consumer landscape has changed dramatically. Customers now have an unprecedented array of shopping choices: brick and mortar stores, catalogs, websites, mobile applications, and even social media. At the same time, internet-first companies have trained consumers to expect targeted and personalized experiences. Competition for share of the consumer wallet is high and only getting higher. Despite these challenges, there is good news.
All of this innovation has produced enormous amounts of data about individual customers that can help marketers craft compelling customer journeys and experiences. In this session speakers will discuss how unified and usable customer data can transform the way consumer marketing gets done, resulting in loyal customers, top line growth and the ability to compete in the new consumer landscape.
Panel: People, Process & Technology Investments for Customer-Centric Transformation
While marketers are looking to deepen customer relationships, multiple factors hold them back from delivering on their best ideas and strategies: organizational silos, inaccessible and incomplete customer data, and an inability to directly use data in the customer-facing applications they already have.
In this session, speakers will share how they overcame these challenges through investments in people and processes, and the adoption of new, foundational data technologies.
Panel: Stories from the Frontlines: How Practitioners are Using Customer Data to Improve Marketing
There’s an enormous amount of customer data being produced today– data about what customers purchase, what they search for, and what is important to them. If brands can fully harness this data, they have the power to transform their interactions with customers, making them more personal and effective.
Unfortunately, using customer data is a challenge for most marketers. This is because data lives in disconnected and hard-to-access systems. Another barrier is resolving identities at scale and creating complete and usable customer profiles that can be used across all of a brand’s touchpoints and channels.
In this session, speakers will share strategies, techniques and best practices based on how they have overcome these hurdles and used customer data to create personalized experiences, deepen customer relationships, and drive growth.
Panel: How Unified Customer Data Can Provide Actionable Insights
In this session, speakers will share how a 360-degree view of every individual customer can be used to help marketers predict future buying behavior and develop relevant offers. These techniques in turn help drive brand loyalty and increased share of wallet. A deep understanding of customers can also help marketers determine the most effective means to acquire and retain customers, identify high-value customers, and prevent churn through proactive interaction.
Please visit the event page to learn more about this invitation-only event.