The Power of Partnership
We’ve recently had some significant developments in our network of business partnerships that made us want to pause and reflect on what it means to have a healthy ecosystem of partnerships.
First, the news: We’re proud to officially announce our Partner Enablement Program, which gives systems integrators (SI) shared understanding and ownership of the unique problem we address in helping people use data to serve the customer.
We also recently announced that we achieved Amazon Web Services (AWS) Retail Competency and Digital Customer Experience ISV Partner Competency status, and joined the AWS Global Startup Program as one of their inaugural Customer Data Platform partners. Last but not least, we launched a partnership with Microsoft and the SI consultants at Slalom, with our joint offering featured on Microsoft’s marketplace AppSource.
Enterprise giants and tech solution specialists alike are seeing the unique value we bring to their customers, and we’re thrilled and honored by this recognition.
But what does all this really mean? We know that partnerships are a two-way street — they have to be mutually beneficial. It seems like that should go without saying, but in today’s climate of intense competition, it’s good to take a step back once in a while and recognize that not everything has to be a zero-sum game.
Major players like Microsoft, Amazon, and Snowflake want to partner with us because of how well our tech works, and because of the immense value it delivers to their customers. They bring us the problems their customers have that we can solve better than anyone else.
In the words of Jake Bennett, Principle Area Lead at Slalom and one of our most valued SIs (who is also just a great guy):
“In our business as Systems Integrators, we’re seeing incredible growth in the speed, scale, and complexity of customer data. This is great in terms of brands’ ability to understand their customers, but results in existing tools that are costly and painfully inadequate — struggling with scale, requiring hand-written ETL and rules to join data, and offering very limited functionality to manage change in a reliable way. Because Amperity is built on modern cloud infrastructure that scales to the demands of enterprise brands, we no longer have to choose between something that was easy for analytics and marketing, or something that has the scale, compliance, and controls of the most demanding data systems. Amperity gives us the best of both.”
But of course no one can do everything on their own, which is why we rely on our partners. Our partnerships allow us to significantly increase our reach by introducing us to new potential clients. Not only does this help us grow, it means we have more time to focus on our core offering.
We also do our very best to make it easy for our partners to recommend us. We designed our customer data platform to be as flexible and source-agnostic as possible, so that we can serve companies of all shapes and sizes.
Ultimately, our goal is to move customers and industries forward, in partnership with the world’s best technology companies, so that everyone involved benefits. A robust partnership ecosystem is good for our business, good for our partners, good for our shared customers, and good for our customers’ customers — a rare case of win-win-win-win.
We’re looking forward to new and exciting partnerships in 2020!