Video: WTF Does Data Have to do With Entertainment and Lifestyle Brands?

Advertising Week
New York City
Wednesday, September 27, 2017

Our VP of Consumer Engagement Strategy, Matthew Biboud-Lubeck, joins an exquisite cast of entertainment marketers and lifestyle brand mavens to discuss how big data fuels the most personal and effective choices consumers didn’t even know they had. WTF does data have to do with entertainment and lifestyle brands? Watch this panel discussion at Advertising Week to find out.


Natasha Cholerton-Brown
Content Production, Operations and Distribution Executive
Bloomberg LP
Matthew Biboud-Lubeck
VP Consumer Engagement Strategy
Don Robert
VP, Research
A&E Networks
Rachael Johnson
Vice President of the Digital Center of Excellence
Moët Hennessy USA
Rita Ku
Chief Intelligence Officer
Olivia Oshry
Senior Manager

Ready to get started?