Moët Hennessy USA wanted to know and engage customers across its full portfolio brands. But the necessary data was siloed across over 40 distinct systems and brands. The company used Amperity to continually ingest customer data from a variety of sources and build a holistic, cross-brand customer view. This data was then analyzed or sent as automated data feeds to downstream systems, supporting improvements in marketing performance and team efficiency.
Of customers across 40 sources and brands
Increase in clickthrough rate with better segmentation
Annual cost savings from automation efficiency
Amperity is able to manage and unify our data across brands, applying machine learning to resolve identities and create a full, 360-degree customer view.Annamarie Bermundo