Amperity has partnered with AWS to provide a methodology for Enterprise B2C companies to better understand their customers’ buying behaviors and to develop more personalized relationships and marketing strategies. Amperity ingests data raw from a variety of sources and systems. Using machine learning, the data is unified to create a single view of the customer. The data is then made accessible to business teams and orchestrated to any downstream analytics, customer success, or marketing systems, improving campaign performance and enabling customer-centricity across the business.