CMOs have a wealth of customer data, but being able to use this to serve your customer requires starting with the data foundation. Building a truly comprehensive Customer 360 view of a brand’s data was once impossible for marketing teams. Now it’s easier than you might think. In this detailed eBook you’ll learn what hype to avoid and how the right data can transform the customer experience and maximize campaign performance.
Industry-leading brands put customers at the center of everything they do. But wrangling data from myriad systems and channels take enormous investments in data, infrastructure, and technical expertise.
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