We know that more and more people want to be able to do more to serve customers. So we’ve rolled out major improvements to our Visual Segment Editor, which now provides full access to all the information in your Customer 360 with just a few clicks.
For example, let’s say you are trying to increase membership in your loyalty program. To do this, you might want to find customers who have a high lifetime spend and are not loyalty members. And then you might want to select the customers who have bought something from you on your eCommerce site in the last 30 days. Then you may want to take that list and create an offer for them, in the form of an email encouraging them to join the program.
With the new visual segment editor, that’s now a snap – you can find customers who have high lifetime spend, who are not loyalty members, and who have purchased on your eCommerce site in the last 30 days.
It’s your whole Customer 360 available at your fingertips, with a simple point-and-click experience. Try it out and let us know what you think.
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