Advanced Analytics Resources
6 Qualities of a Customer Data Foundation Built for Faster Insights, Rapid Growth & Happier Analytics Teams
The Dirty Secret Hiding in Your Dirty Data - and its Impact on Your Best Customers
Many brands have one surprising and unfortunate thing in common: they think they know their best customers, but they don’t.
The Perils of Third-Party Data
In a perfect world, we marketers would know everything there is to know about our customers.
Optimizing Your Media Targeting with Better Lookalike Modeling
You put a lot of time and effort into your ad campaigns, but all that’s wasted if the right people don’t see them.
How a Modern Approach to Householding Unlocks Better Segments & Campaign Optimization
Brands need an accurate view of customers and then how they intersect with group-based identities, purchases, channels, and interactions.
Video: Advances in Machine Learning and their Application to Consumer Marketing
Discuss uncertain data, probabilistic databases, & the use of cutting-edge data science to unify & use more of a brand’s valuable customer data.
Customer Data Platforms (CDPs) are for Analysts Too
Many have billed the CDP as the marketer’s new secret weapon, but in our experience, it’s often the analyst that benefits the most.