Research & Reports

Amperity customers experienced a 505% ROI — Forrester Study

Turn customer data into quantifiable ROI with Amperity

In recent years, the expansion of customer data has caused a notable divide in business performance. On one side are those who effectively utilize their customer data to drive their business ahead, while on the other are those tangled in duplicate and inaccurate records.

In this 2023 commissioned Forrester Consulting Total Economic Impact™(TEI) study, conducted on behalf of Amperity, results for a composite organization included:

  • 505% return on investment

  • $13.02 million in financial benefits over 3 years

  • Payback period of under 6 months

Front cover of the Forrester Total Economic Impact study for Amperity, showing a 505% ROI.

Download the study

Effective messaging

Tailor campaigns better for increased engagement through higher click-through and conversion rates.

Targeted paid media spend

Create an ideal customer profile for higher match rates and larger, more targeted audiences across paid channels

Cut campaign costs

Gather and compare profiles across disparate sources, eliminating duplicate data points to build more complete profiles

Efficient campaign execution

Save time by streamlining customer data tasks and empower teams to focus on high-value marketing activities