There are a lot of CDPs but most don’t actually fix your customer data to power all your teams and tools. Personalization, analytics, measurement, targeting — none of this works properly when the underlying data asset isn’t accurate and accessible. At the root level, getting value from customer data needs two things:
Unifying data from different systems into accurate, comprehensive profiles
Using that quality data to feed your whole ecosystem
Better customer data to power more effective marketing and drive growth — that’s what a true platform for customer data delivers. That’s what you get from Amperity.