What exactly does a top-notch customer data foundation look like? To find out, we interviewed analytics leaders from a wide range of industries, company sizes, and stages of digital maturity. We found that the end goal is an always-on, comprehensive view of the customer that connects all data from all systems, at scale, and feeds the entire organization with the insights, segments, and data it needs. In this guide, we break down the steps to get there.
Survey results for the biggest blockers all analytics leaders face today
Insight from analytics leaders into the ideal characteristics of a customer data foundation tuned for modern analytics
Best practices for how to manage customer data in an ever-changing tech environment