Making Gen AI work for marketing starts with another kind of AI

Switching to direct activation to ad environments makes paid media faster, less expensive, and more effective.

With Women's History Month coming to a close, it's the perfect time to reflect on how Amperity is prioritizing pay equity across our entire company.

A small-scale start now is better than an ambitious plan later.

AI capabilities that solve the challenges of data access and data quality.

Generative AI can only offer next-level personalization if it's based on accurate, comprehensive customer data.

It's not a future state — there is significant signal loss today making advertising more expensive and less effective.

Building, maintaining, and managing change in your customer data foundation is far more involved than many might think.

AI-powered processes under the hood level-up the output of Generative AI and fuel sophisticated marketing strategy.

Tools are only as good as the data you feed them.

To supercharge loyalty, a CDP is your best bet.

Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)

Making it easier for brands to unlock the full value of their customer data.