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Three key considerations when thinking about using a data warehouse as the basis for 360-degree customer profiles
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Privacy compliance still belongs on the list of “essential” concerns for today’s marketer – and meeting the spirit of these laws is just as urgent.
Our commitment to equality can only show through our actions, and it is in that spirit that we share our specific plans to live up to our commitment.
Data services companies play a critical role – but are they the right choice for building and maintaining your brand's single customer view?
Even before COVID-19, the grocery industry was undergoing significant transformation, but it has still lagged behind other retail sectors.
Getting started with a Customer Data Platform (CDP) can be confusing since there are so many things to consider and competing claims out there.
In the months since Coronavirus changed the way we all live, retail has undergone massive shifts. More downs than ups, but it's not uniform.
Naveen Jain, founder of CULytics, shared how financial organizations can build a roadmap to digital transformation that keeps members first.
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