Enterprise Retail Brand Powers Customer 360 Initiative
A top retail brand wanted to boost marketing KPIs and enhance customer experiences with better targeting, segmentation, and personalization. But they struggled to connect disparate data sources and use the majority of their customer data.
The brand used Amperity to provide connectors from a variety of siloed data sources, to resolve identities and build rich customer 360 profiles, and to connect to external systems for new analytics, marketing, and advertising initiatives - in just 10 weeks.
Results included 16X more clicks in email, 36% higher ROAS on Facebook, and deep customer insights about the brand’s highest value customers.
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