Seattle Sounders FC Builds a Holistic View of their Fans
Case Study: Seattle Sounders FC Builds a Holistic View of their Fans
The Seattle Sounders team wanted to make the fan experience outside the stadium as meaningful as watching a great match inside the stadium. To do so, they needed to know:
- How fans interacted with every touchpoint
- Their fan's unique motivations, needs, and preferences
To bring this vision to life, they brought in Amperity, whose platform uses machine learning and cloud-scale to manage customer data completely, accurately, and at scale.
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