Case Study

Seattle Sounders FC Builds a Holistic View of their Fans

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Case Study: Seattle Sounders FC Builds a Holistic View of their Fans

The Seattle Sounders team wanted to make the fan experience outside the stadium as meaningful as watching a great match inside the stadium. To do so, they needed to know:

  • How fans interacted with every touchpoint
  • Their fan's unique motivations, needs, and preferences

To bring this vision to life, they brought in Amperity, whose platform uses machine learning and cloud-scale to manage customer data completely, accurately, and at scale.

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