Moët Hennessy USA builds a complete customer view across its portfolio of brands
Moët Hennessy USA wanted to know and engage customers across its full portfolio brands. But the necessary data was siloed across over 40 distinct systems and brands. The company used Amperity to continually ingest customer data from a variety of sources and build a holistic, cross-brand customer view. This data was then analyzed or sent as automated data feeds to downstream systems, supporting improvements in marketing performance and team efficiency.
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