case study

Increasing Ancillary Product Upsells

Amperity helps brand upsell more ancillary products by unifying customer data to fuel personalized, omni-channel marketing

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To effectively sell ancillary products, a top hospitality brand needed to reach customers with targeted messaging, at optimal moments, and on the correct channels. Learn how the brand used Amperity to build rich customer profiles from in-house and online travel agency reservation logs, airplane type and seat data, clickstream data across mobile and site, loyalty memberships, and credit card usage logs, and used this data on multiple channels, creating a huge growth opportunity for the business.