case study

Mechanics of a Successful Acquisition

Large consumer brand uses Amperity to create a seamless migration experience for customers of both brands

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When a large consumer brand recently acquired another, the parent needed to integrate two loyalty databases to determine which customers had dual memberships, and which had single memberships. Learn how the brand used Amperity to merge to two databases despite distinct formatting and a lack of common keys across the databases, and operationalized the data for a seamless experience for customers of both brands.