case study

Optimizing Facebook Acquisition

Amperity helps brands acquire more, higher value customers by fueling precise lookalike and custom modeling for Facebook ad audiences

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A Fortune 500 brand wanted to acquire more credit card holders through Facebook advertising, but they lacked the unified customer data necessary to power detailed targeting. Learn how the brand used Amperity to unify all its disparate customer data and produce rich customer mirco-segments that continuously fueled targeted Facebook adverising campaigns for a massive increase in ROI.