Case Study
The Bouqs uses segmentation to increase total revenue on peak holiday by 45% and total orders by 64%
By integrating predictive analytics and intelligence, The Bouqs Co increased revenue and customer loyalty by having:
- A data-driven strategy to personalize their customers’ experiences customer from drip campaigns to holiday campaigns
- A targeted social media marketing for key segments
- An understanding of what levers to pull specific to seasonal business peaks
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