Solution Brief

CDP vs. Data Services Provider for Identity & Customer Data Management

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Brands want to develop stronger relationships with their customers. To do this effectively, brands will need to know how to use both first-party customer data management and third-party data service providers to understand exactly who their customers are, and how to best reach them.

But navigating the data management offerings of data services providers and leading CDP can feel complex and often overwhelming—where do you begin?

This comparative quick guide provides guidance for how to use both together for maximal results. Includes:

  • Compatibility comparison: data services providers vs leading CDPs

  • Where data services providers shine and when to use them with a CDP

  • A step-by-step guide to understanding your options for customer data management

Download the guide