Customer Data Platform Resources
Perspective from a CDP Expert
Getting started with a Customer Data Platform (CDP) can be confusing since there are so many things to consider and competing claims out there.
Hospitality brands can build better customer relationships using the data they already have
Most hospitality brands have so much distance between themselves and their guests, that "relationships" are no more than a series of transactions.
How a Modern Approach to Householding Unlocks Better Segments & Campaign Optimization
Brands need an accurate view of customers and then how they intersect with group-based identities, purchases, channels, and interactions.