Retailer’s Guide to the Ultimate Customer 360 View

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A comprehensive Customer 360 view of a brand’s data was once impossible for retailers. Now it’s easier than you might think. In this detailed eBook you’ll learn what hype to avoid and how the right data can transform the customer experience and maximize campaign performance.

The best retail brands put customers at the center of everything that they do. But wrangling data from myriad systems and channels took enormous investments in data, infrastructure and technical expertise. Now there are new options (and new false promises to avoid). All of the details are outlined in this new eBook.

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