Video

Jumping the 3 Big Hurdles to Predictive Modeling

Editor's Note: Enjoy this webinar from the Custora archive. Custora was acquired by Amperity in November 2019.

Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: -

  • How to strategize preparing data for modeling, including a pre-launch checklist, data cleansing, and data transformation

  • How to do the modeling, including benchmarking, model validation, and maintenance

  • How to make the outputs useful and interpretable to the end user