Research & Reports

Getting Started with a Customer Data Platform

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Customer Data Platforms (CDPs) help brands organize their data and put it to good use, meaning more personalized marketing campaigns and better business planning around the most valuable customer segments.

But there is lot of noise around CDPs and it can be hard to find a foothold.

We prepared a quick guide to give companies a place to start when considering a CDP:

  • Key functions a CDP should have
  • 3 rules for implementing a CDP initiative
  • Several sample use cases to anchor the project in its early phases

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