The third-party cookie has been the foundation for the digital advertising ecosystem for decades allowing for audience creation, targeting and media effectiveness measurement. Its impending end has many brands asking important questions about what’s next—what will likely take its place and even more importantly, what should brands and advertisers be doing now?
Check out this panel discussion between industry experts to learn how brands like yours can get ready for the end of the third-party cookie.
Things we'll discuss:
What are some of the post cookie alternatives
Leveraging your first-party data in a cookie-less world
Strategies for transitioning away from the reliance on third-party cookies
Best practices for working with the post-cookie alternatives
Who is Throtle? Throtle offers the best in class identity and onboarding solutions. Driving personalization and relevant marketing with the most accurate 1:1 view of your customers, across multiple channels and devices.