Three Keys to a Successful Customer Data Initiative
Tune in to hear from Slalom CDP expert, Jake Bennett who walks us through his keys to successful data initiatives.
- Tips to gain alignment early with all customer-related stakeholders: IT, Business Intelligence, MarTech, Marketing, and Customer Support
- The importance of defining use cases early
- Steps to take when designing your ideal Customer 360 and a few suggestions on what to do after implementation.
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