Three Keys to a Successful Customer Data Initiative

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Tune in to hear from Slalom CDP expert, Jake Bennett who walks us through his keys to successful data initiatives.

We’ll discuss:

  1. Tips to gain alignment early with all customer-related stakeholders: IT, Business Intelligence, MarTech, Marketing, and Customer Support
  2. The importance of defining use cases early
  3. Steps to take when designing your ideal Customer 360 and a few suggestions on what to do after implementation.

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