Kicking the Habit: Reducing Dependence on Price Promotions
Editor's Note: Enjoy this webinar from the Custora archive, acquired by Amperity in November 2019.
In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn:
- The current state of retail and how excess promotional discounting has led to a devaluing of prestige brands and an unsustainable race to the bottom.
- How brands can use their data to home in on their best customers to learn how to be a better brand by serving them.
- Real-life use cases for reducing discount dependence while still achieving the business goals that discounts are supposed to solve for.