e.l.f. Cosmetics Webinar: Data, Content, & Adapting to Change
In an unprecedented time of disruption, consumer brands are having to rethink how and where they engage with customers, now and as they plan for the future.
In this webinar, Ingrid Cordy, VP of eCommerce at e.l.f. cosmetics chats with Matthew Lubeck, Vice President, Customer Data Transformation and head of the Strategic Advisory Practice at Amperity as they discuss a consumer-first, data-centered approach to working cooperatively and in an agile fashion across teams in an ever-changing landscape.
Listen to learn how teams are:
- Using a consumer first brand lense to take care of customers in a way they will remember long into the future
- Quickly evaluating and pivoting strategies in times of disruption
- Implementing the power of customer data to make decisions across channels and teams
Presented with a positive outlook and a strategic approach there’s something for everyone in this webinar.
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