The Case for a Unified Customer Data Foundation for Marketing and Beyond
Now Available On-Demand
Customer data platforms (CDPs) are broadly understood as a marketer’s tool, but their true value extends well beyond the rationale of incremental marketing effectiveness.
This on-demand webinar, moderated by LUMA Partners Co-founder Brian Anderson, dives into how Alaska Airlines and DICK’S Sporting Goods are using their customer data to drive internal engagement, prove value, and create next-level experiences for their customers.
Watch to learn how a unified customer data foundation has allowed these brands to:
- Use data to drive more strategic business and marketing decisions
- Communicate metrics and success to executives and other key stakeholders
- Eliminate busy work for marketing organizations
- Pivot quickly in an unexpected market
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