Why Your 1980's Approach to Householding is Holding You Back
Householding is moving beyond a physical address to encompass coworkers who dine together, family members who share a vehicle or device, and even friends who vacation together. Understanding the many ways groups of customers engage with your brand is essential and householding-done-right is critical for accurate customer insights and marketing optimization. But many businesses are still householding the old way. Enter Amperity’s new approach to householding.
In this webinar, Matthew Biboud-Lubeck, the head of Amperity’s Strategic Advisory Practice, discusses how a modern approach to householding can help you:
- Understand the unique individuals who make households
- Improve the accuracy and ROI of direct mail campaigns
- Unlock a host of new use cases and optimization for your brand
Watch the webinar to learn more.
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