Marketers Guide to First Party Customer Data Uniﬁcation
Join the Age of Customer Data Unification
Consumer marketers are supposed to know who their customers are, what they want, and how to reach them if they’re going to survive in today’s competitive marketing landscape. Unified data provides a complete and actionable understanding of consumers as opposed to legacy systems that only offer data that can be out-of-reach and impossible to activate.
Read this guide to get insights into how Customer Data Unification helps identity resolution by combining important information such as clickstream, transactional, and contact preferences. You also learn how:
- Personalization helps drives revenue and win market share
- To break into deterministic and probabilistic databases
- Use an AI-driven approach to connect the different dimensions of customer data
Now marketers can get the insider knowledge they need to bring disparate information together, obtain a comprehensive 360 customer view, and use data to understand then serve their consumers.
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