white paper

How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry

Seismic changes in consumer expectations and technology chart a new course for air travel personalization

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Airlines today have a tremendous opportunity. By upgrading customer experiences to be more targeted and personalized, aviation brands can win market share, improve campaign performance, and sustainably grow revenues. The time to act is now, as consumer expectations are on the rise, and the brands that meet these expectations first will earn trust and long-term customer loyalty.

In this white paper Stuart Greif, Practice Lead, Travel & Hospitality at Amperity partners with Julie Shainock, Global Leader, Travel and Transportation Industry at Microsoft, to define the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth.