This white paper articulates the tremendous opportunities for today’s retailers, and how a surprising new marketing technology can unlock an ingredient that’s been missing for years.
Marketers today face a retail environment with an astounding level and pace of innovation. Add in the crowded and hyper-competitive marketplace, rising consumer expectations, and limited resources, and marketing has never been more challenging. In this thought leadership piece, Amperity and Harvey Kanter have partnered to discuss how these challenges also present marketers with opportunities for driving unprecedented growth.
Kanter has 30 years of experience across merchandising and multichannel retail platforms at storied retailers such as Bluenile.com and Moosejaw.com. Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. In this white paper together we discuss "The Epic Return of Retail and the Journey Ahead".