white paper

The Single View of the Customer is a Myth

And Why You Need Multiple Customer Views

Download the White Paper

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Does all your customer data neatly fit together? Do all your data sources have a unique identifier that allows you to resolve identities and deduplicate records with 100% confidence? Is it possible to know precisely when two records belong to the same person — and when they don’t?

In this white paper we examine why the single view of the customer is not achievable because of the uncertain nature of customer data. We then describe how and why you should embrace multiple views of your customers.