Amperity Schedule of Non-Implementation Services

Premium Services

In addition to the scope of service included in the Core Services above, Amperity will provide:

Platform Management & Support

• Support of technical issues related to data flows or front-end functionality

• Up to weekly partnership check-in to oversee ongoing initiatives, platform work and technical solutioning, and Premium Services initiatives

• Front-end management and use of Amperity platform (create/change/remove segments and orchestrations) on Customer’s behalf, limited to the platform tasks listed below:

Platform Configuration and Usage

• Ingest a reference table / adhoc upload

• Configure a new data source end-to-end (noting exclusions at bottom)

• Add or change source or destination credentials 

• Adjust semantic tags on data sources

• Add, change, or remove a domain table / domain transform 

• Add, change, or remove attributes

• Add, change, or remove database tables or databases  

• Configure database exports

• Adjust merge rules in the Customer Amp360

• Add / modify Customer Amp360 attributes

• Add, change, or remove SLA segments 

• Add, change, or remove destinations and templates from existing connector library

• Adjust automation timing on ingest or egress

• Build and view segments in SQL segment editor 

• Send / orchestrate data to downstream destinations

• Orchestrate data from Amperity into BI tool(s)

• Egress data from Amperity

• Add / modify databases for analysis

• Add a Lookup table

Amperity will make attempts to provide Customer with named support (i.e. from one or more consistent individual Amperity employee(s), depending on the volume of work required) and post-implementation managed maintenance and configuration of Amperity platform on Customer’s behalf, as permitted by resource availability determined by Amperity.

Customer Data Activation

Customer Data Activation includes providing Customer with ongoing industry best practice updates on business applications of the Amperity platform in the areas of analytics and marketing activation of customer data as follows:

Marketing Program Design and Support

Amperity will support Customer with up to four working sessions per year (each working session limited to 8 hours) which includes:

• Customer segment insights to guide marketing program design

• Marketing program design best practices, with the support of case studies and design examples

• Recommended approaches to initial test design and program success measurement

• Post-campaign results analysis and interpretation from AmpIQ’s Campaigns feature, including additional optimization recommendations 

Marketing Collaboration

• Up to one scheduled session per week between a member of Amperity's CRM Consulting team and Customer to support Customer’s initiative design, launch and optimization, review omnichannel marketing calendar(s) and provide guidance on audience strategy for Customer’s planned marketing campaigns

• Upon request, a member of Amperity’s CRM Consulting team will make themselves available to Customer’s media agency or other marketing partners to review best practices

Campaign Execution within the AmpIQ Platform

Execution of up to a combination of 50 segments or campaigns per month, where execution includes all or a part of the components of a single campaign workflow. 

Customer Analytics Support

An Amperity Customer Data Analyst will host up to one working session per month with Customer’s parallel team as scheduled between Amperity and Customer. 

Customer Analytics Consulting

A member of Amperity’s Customer Analytics team will be available to provide best practice business intelligence and reporting and related development for up to 150 hours per year (unless otherwise noted in an Order Form). Customer Analytics Consulting hours do not accumulate or roll over to the next year if not used. Customer Analytics Consulting may be used on projects including but not limited to the following:

• Projects pertinent to Customer’s business needs and strategy

• Working sessions as mutually agreed between the parties (e.g. additional workshop(s)

• Supporting Customer’s analytics questions as they arise in the normal course of business

Miscellaneous Terms

Amperity does not provide specific SLAs per task within Premium Services. Amperity will, in good faith, make reasonable efforts to respond to a Customer request or inquiry related to Premium Services within one business day of receipt. Amperity reserves the rights to use additional resources for purposes of providing the Premium Services. Amperity reserves the right to limit the number of hours of Premium Services provided to Customer in its sole discretion to 40 hours during any given month.

Excluded from Core and Premium Services 

For the avoidance of doubt, Core and Premium Services do not include implementation changes such as those listed below. These additional services may require additional subscription and related fees under a mutually agreeable Order Form:

• Changes or new data source(s) that require the building of a new machine learning model (i.e. adding a new source that requires Stitch configuration and QA)

• Building a new connector 

• Advanced configurations: SSO, GDPR/CCPA-related configurations, Householding configurations, advanced connectors requiring configuration by Amperity, AmpID/Stitch and/or Amp360/Database updates

These service packages also exclude marketing activity on third party / other platforms for marketing execution (such as social media platforms), as well as the aspects of orchestration and connector configuration requiring access to Customer infrastructure or third-party services not shared with Amperity (e.g. additional implementation work). These services may require additional subscription and related fees under a mutually agreeable Order Form.

In providing the services, Amperity may require access and use of Customer’s third party service(s)/tools (e.g. Tableau) (a “Provider”) as applicable, and Customer hereby consents and authorizes Amperity access and use of such Provider to perform services on Customer’s behalf upon granting of such access.  In addition, Customer acknowledges that where delivery of services depends upon Amperity’s use of an Amperity-managed third party service provider, Customer hereby consents and authorizes Amperity to use such provider(s) to perform services on Customer’s behalf. Amperity shall not be liable to deliver such services for Customer’s failure to provide any such consent hereunder.