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Access to rich customer insights and segmentation allows marketers to grow brands like never before.
Analytics leaders rely on Amperity for AI-powered insights into the “what” and “why” of customer behavior.
Amperity helps retail brands dramatically outperform by building lasting, relevant relationships with their customers.
The Pitfalls of Customer Misidentification (and How to Avoid Them)
In this report, Amperity analyzed several global consumer retail and hospitality brands to uncover the impact that bad data can have on a brand.
Learn How Amperity Delivered 993% ROI with a Comprehensive 360 View of the Customer
In this Forrester Total Economic Impact™(TEI) report, you'll learn how Amperity provides this 360 view.
California Consumer Privacy Act (CCPA) and The Future of Consumer Privacy
In this paper we summarize the critical components of the legislation including which consumers and businesses this impacts.
Learn How AI is the Key to Unifying All Your Disparate Customer Data
This informative whitepaper offers insights into why Amperity's approach is faster, more accurate, and delivers comprehensive 360 customer profiles.
Get More Responsive to Meet Consumer Demand
You’ll learn how Amperity’s AI-driven approach was built for flexibility from the ground up to handle customer data management.
Try the Nontraditional Approach to Gathering Data
Amperity leverages AI to help brands ingest raw and complete data from all sources so that you can lay the groundwork to understand your customers.
Stanley, a Pacific Market International Company, Uses Amperity to Drive Campaign Effectiveness
Read how Stanley used Amperity’s patented technology to rapidly build an actionable and accurate view of the customer resulting in outsized results
Lucky Brand Uses AI to Build a Game-Changing Customer 360
How Lucky Brand Built a Comprehensive View of the Customer and Drove Better Customer Insights in Weeks
Seattle Sounders FC Builds a Holistic View of their Fans
How Seattle Sounders Increased Ticket Deposits by 80% with Amperity
Customer Summit 2019: Achieving Personalization at Scale with Amperity Customer Data Management
California Consumer Privacy Act (CCPA): Must-Know Facts, Tips, and Tools to Accelerate Compliance
How Starbucks Built a Comprehensive Customer View: Eliminating The Customer Data Deluge and Disconnect
Compliance teams use Amperity to keep their most valuable asset – customer data – safe and secure at every stage of use.
February 10, 2020
Why customer data platforms will play a role in a post-third-party cookie world
December 27th, 2019
How Lucky Brand Leverages Data To Send The Right Message To The Right Shoppers
December 28th, 2019
How Amperity CFO Amy Pelly overcame her apprehension about joining another startup
December 13th, 2019
Investors say these are the 18 hottest enterprise startups from Seattle's booming tech scene to watch in 2020
December 5th, 2019
Amperity, an AI-powered Customer Data Management Platform Introduces Sandboxes
December 4th, 2019
AWS Partner Network (APN) Launches Showcase of its Best-in-Class Retail Partners
Amperity Achieves Amazon AWS Retail Competency Status and Joins the AWS Partner Network Global Startup Program
November 6th, 2019
A.I.-Powered Customer Management Platform Acquires Custora to take on Salesforce
November 5th, 2019
Amperity acquires Custora to bolster customer data platform and fend off competition from tech giants
November 5, 2019
Amperity Acquires Custora Creating the Industry’s Most Comprehensive & Intelligent Customer Data Platform
Fortune 500 Brand Unlocks 144% More Marketable Audience
A fast-casual dining brand had millions of in-restaurant customers who they couldn’t understand or market to. They also had a hidden identity problem.
Lifestyle Brand Uses New Customer 360 to Know Their Customer Base for the First Time
Read how the brand improved attribution and personalization, was able to improve customer experience, and garner insights for their team.
6 Qualities of a Customer Data Foundation Built for Faster Insights, Rapid Growth & Happier Analytics Teams
Amperity helps fast-casual dining brand unlock unknown audiences and serve up great guest experiences
Read about how Amperity gave a fast-casual dining brand a foundation for state-of-the-art personalization at scale
Moët Hennessy USA builds a complete customer view across its portfolio of brands
Unified customer data fuels better marketing, analytics, and customer experiences
How to Make "Average Order Value" a Valuable Metric
There are a few different ways to calculate AOV, and it can be dangerous for companies to just throw everything together and find the average.
Churn Prevention Rate: Doing CPR on Fading Customers
Brands think a lot about customer lifecycle when they become truely concerned with driving growth through the lens of lifetime value.
Digging Down to Segment KPIs for Outsized Results
One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?
ERR… How Do You Fix the One-Time Buyer Problem?
Optimizing on Early Repeat Rate has the potential to double or triple your revenue from newly acquired customers.
Acknowledging the Unequal Distribution of Customer Awesomeness
When you recognize the customers who think you’re a special brand, you can focus on making them feel special too.
Getting Customer-Centric With Your Acquisition KPIs
When we talk about Acquisition KPIs, we’re talking about finding those matches made in heaven. How do we acquire those customers who love us?
Putting Customer KPIs in Context
If your most important metric for your KPIs isn’t Lifetime Value then we’ve got a perspective you’ll find valuable.
The 6 Critical Capabilities Needed for Customer-Centric Communication
To successfully communicate with the customer, marketers need to be able to generate insights with enough lead time to actually use them.
COVID-19 Retail Monitor: March 2020 Insights
We built a dynamic industry tracker that pools and analyzes anonymous aggregate-level data from North American retail brands.
The Importance of Customer-Centric Marketing — and How to Measure It
Achieving personalization means putting customers — not categories, channels, or events — at the center of marketers’ decision-making.
The Ins and Outs of Customer Equity — and Why it Matters to Marketers
Customer equity is a retailer’s guiding light...or index fund...or leaky bucket? Either way it's the key metric to success in today’s landscape.
The Naked Business Case
A foolproof recipe for estimating value and calculating the ROI of a marketing technology solution.
Visualizing "Good Retention" and "Bad Retention" in Retail
Drill beyond aggregate metrics and focus on individual insights. The more we know about a customer, the better chance we keep them engaged and happy.