“We pull in data from point-of-sales systems, social media, credit card transactions and mobile devices, and analyzes it to create personalized campaigns for the pool of more than 4 million guests who have given us permission to contact them directly... Technology from Amperity helps stitch disparate data together, and internal AI tools parse that data to generate personalized messages for customers."
Senior Vice President Digital Strategy Leading QSR Chain
Global QSR gains first-time visibility into media spend
A leading QSR struggled with datasets that were too large and unwieldy to ingest previously, making it impossible to gain full end-to-end visibility into media spend. Using Amperity’s patented identity resolution technology, the brand centralized massive data streams (point of sale, e-commerce transactions, and WiFi logins, for example) into clean, accurate, and deduplicated customer profiles. As a result, the brand was able to correctly attribute $100 million in media spend for the first time.
QSR drives 52% increase in spend per customer with personalization
A major QSR brand’s data was fragmented across multiple data sources, making it difficult to market to customers outside their loyalty program. Amperity unified the brand’s mobile data, online, and in-restaurant purchases, stitching together customer identity across all sources to help the brand personalize its messaging. As a result, the brand was able to double its reach amongst non-loyalty members – leading to a 52% increase in sales.