Industry Quick Serve Restaurants
Powering the QSR of the future
Technology is changing the way QSRs acquire, retain, and engage their customers. Leading restaurant brands rely on Amperity for a best-in-class data foundation that allows them to unlock the value of their customer data.
Global QSR gains first-time visibility into media spend
A leading QSR struggled with datasets that were too large and unwieldy to ingest previously, making it impossible to gain full end-to-end visibility into media spend. Using Amperity’s patented identity resolution technology, the brand centralized massive data streams (point of sale, e-commerce transactions, and WiFi logins, for example) into clean, accurate, and deduplicated customer profiles. As a result, the brand was able to correctly attribute $100 million in media spend for the first time.
QSR drives 52% increase in spend per customer with personalization
A major QSR brand’s data was fragmented across multiple data sources, making it difficult to market to customers outside their loyalty program. Amperity unified the brand’s mobile data, online, and in-restaurant purchases, stitching together customer identity across all sources to help the brand personalize its messaging. As a result, the brand was able to double its reach amongst non-loyalty members – leading to a 52% increase in sales.