Householding is moving beyond a physical address to encompass coworkers who dine together, family members who share a vehicle or device, and even friends who vacation together. Understanding the many ways groups of customers engage with your brand is essential and householding-done-right is critical for accurate customer insights and marketing optimization. But many businesses are still householding the old way. Enter Amperity’s new approach to householding.
In this webinar, Matthew Biboud-Lubeck, the head of Amperity’s Strategic Advisory Practice, discusses how a modern approach to householding can help you:
Watch the webinar to learn more.
Director of Product Marketing, Amperity
Head of the Strategic Advisory Practice, Amperity
Principal Solutions Architect, Amperity