How Starbucks Built a Comprehensive Customer View: Eliminating The Customer Data Deluge and Disconnect

Starbucks img

Lead Data Scientist from Starbucks Alexander Smith joins Chris Jones, SVP of Product at Amperity, and David Raab, Founder of the CDP Institute for a deep dive discussion on how machine learning is the key to building a comprehensive view of the customer, even when data is messy or fragmented and when records that lack linking keys across systems. This webinar focuses on best practices for unifying real-world customer data from a variety of systems, and opportunities for personalization and targeting that a unified customer profile unlocks.

Veronica Iles

Alexander Smith

Lead Data Scientist at Starbucks

Corey Pierson

David Raab

Founder of the CDP Institute

Chris Jones

Chris Jones

Chief Product Officer, Amperity

The World's Most Loved Brands Use Amperity

Alaska Airlines Logo Planet Fitness Logo TGI Fridays Logo Moet Hennessy Logo Brooks Logo Stanely Logo