Activation & Orchestration
The relationship marketing suite built to help you serve customers at scale
Grow customer engagement across the lifecycle
Increase customer lifetime value with out-of-the-box triggers and recurring campaigns designed to reinforce loyalty at key points in the customer journey: 1-2x buyer conversion, cross-sell propensity, churn detection, and more. Predictive insights take the guesswork out of when and how to reach customers — enabling brands to easily build a high-performing, “always-on” customer cultivation system.
Improve the performance of every marketing channel
Build the perfect predictive segment for any campaign – from direct mail to lookalike prospecting to product markdowns – and deliver audiences with a few clicks of the button to email, social, search, and more. Boost ROI with deeply relevant targeting and the right message for every customer.
Deliver personalization in the moments that matter
Out-of-the-box integrations with leading marketing tools across email, display, site personalization, clienteling, customer care, and more enable you to clone predictive individual-level insights throughout your marketing stack – ensuring that your personalization tools are delivering the most consistent and relevant experiences to every customer.
Unlock your best ideas
Gain visibility into what’s actually working with experimental design and measurement. Holdout control groups, automated incremental cross-channel response measurement, and campaign insights at your fingertips mean more time spent on the fun part of marketing.