About Amperity

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, Amperity stitches together all of a brand's disparate data sources, forms complete customer profiles, and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer 360 initiatives, acquisition, and retention marketing programs, and advanced customer analytics.

Leadership Team

Kabir ShahaniCEO
Derek SlagerCTO
Amy Kelleran PellyCFO
Stephen MeylesChief Architect
Mona AkmalVP, Product Management
Aashish DhamdhereVP, Marketing
Kris LarsonVP, Solutions Engineering
Matthew Biboud-LubeckVP, Consumer Engagement Strategy
Dave FettermanVP, Engineering
Matt McllwainBoard Member; Managing Director, Madrona Venture Group
Rajeev SinghBoard member; Co-founder, Concur
Kelly WrightBoard member


Derek Slager

Chief Technology Officer

Derek is the CTO and co-founder of Amperity, where he is responsible for product, engineering, operations, and information security. He co-founded Amperity in January 2016 with the vision that access to accurate, consistent, and comprehensive customer data can transform consumer marketing at the world’s most loved brands. Derek was part of the founding team for Appature, a leading SaaS marketing automation platform for healthcare companies. Prior to Appature, Derek held engineering leadership positions at a variety of business and consumer facing startups, with a focus on large scale distributed systems and security.


Amy Kelleran Pelly

Chief Financial Officer

Amy brings more than two decades of financial and operational management experience to Amperity, having led finance and operations across the spectrum from venture-backed technology companies to a publicly-traded enterprise software company. Amy held multiple financial management roles at Onyx Software - an enterprise software company she joined when the company was generating $3 million in annual revenue with 35 employees. Onyx went public in 1999 and Amy served as its CFO during 2000 and 2001 when the company was generating $120 million in revenue with over 800 employees. In addition to Onyx, she has served as CFO for Basho Technologies, doxo, Gist (acquired by Blackberry), Tegic ( an AOL subsidiary acquired by Nuance), and Wildseed (acquired by AOL).


Stephen Meyles

Chief Architect

Stephen is Chief Architect at Amperity. An early member of the Amperity team, Stephen previously led the scale up of engineering solutions for Appature, a leading SaaS healthcare marketing automation platform. Prior to that, Stephen earned his MBA from the University of British Columbia after transitioning from a career spent as a Computer Science instructor and Program Head at British Columbia's largest polytechnical institution where he focused on software engineering and algorithms.


Mona Akmal

VP, Product Management

Mona is a product leader with 15+ years of experience building large scale software products and services used by hundreds of millions of consumers and information workers across popular devices (mobile, desktop) and platforms. As Head of Product at Amperity, she is delivering an intelligent customer data platform to marketers so they can compete in today's landscape by creating highly personalized experiences. Prior to this, Mona ran the Store technology team at Zulily (product management, engineering and data science) representing 1.5 billion in revenue in 2015.

Her passion for equity and access to computer science attracted her to Code.org and it was an incredible experience to run product and engineering there and help build K-12 curriculum and modernize how CS is taught. Before that, Mona was heads down in various product and engineering leadership roles at Microsoft (focused on OneDrive, security and cross-device experiences).


Aashish Dhamdhere

VP, Marketing

Aashish is the Vice President of Marketing at Amperity. He most recently served as the VP of Customer Acquisition at LiquidPlanner, where he helped the company identify a target vertical and double demand by applying a scientific approach to marketing and sales. Aashish was a key member of the team that exponentially scaled growth at Apptio. He was recognized as a company MVP for his work in devising and implementing a comprehensive content, campaign, and social marketing strategy to drive global demand. An early member of the Azure team at Microsoft, Aashish was one of a handful of marketing hires brought on to commercialize the ‘Red Dog’ incubation project. He helped build the marketing team and eventually led the commercial launch of what was then called the Windows Azure platform.


Kris Larson

VP, Solutions Engineering

Kris is VP of Solutions Engineering at Amperity, and has spent his career building successful customer practices in b2b software. Kris studied Computer Science at Stanford, and has built customer practices in enterprise software, marketing technology, and analytics, from early-stage startups to established category-leaders. Kris helped found Professional Services at both Tableau Software and Tidal Software, built Client Services from the ground up at Scout Analytics and Evocalize, and is thrilled to be heading up Solutions Engineering at Amperity.

Kris and his team strive to make customers heroes within their organizations, helping deliver real, measurable value through the products and services they deliver. Kris is deeply passionate about customer success, and believes the best way to build a business is through happy, successful, and referenceable customers.


Matthew Biboud-Lubeck

VP, Consumer Engagement Stategy

Matthew is Vice President of Consumer Engagement Strategy at Amperity. Matthew spent the past 10 years with global beauty conglomerates L’Oréal and Estee Lauder Group, where he helped 30 of the world’s most loved beauty brands use data to build highly targeted, personalized marketing experiences. Most recently, he was VP, Data Strategy & Advanced Analytics at L’Oreal Group, where he built the largest Beauty consumer Data program in the United States and established L’Oreal’s programmatic advertising practice resulting in 5x ROI improvements. Matthew started his career in the travel industry, where he was a principal member of the Virgin Atlantic loyalty marketing team.


Dave Fetterman

VP, Engineering

Dave is the Vice President of Engineering at Amperity. He was part of a group of Harvard alumni that left Microsoft to join Facebook as engineers #12 - #15 in 2006, where he started the Facebook developer platform, and ran engineering for Facebook Mobile from 5M to 500M users. After leaving Facebook in 2013, Dave served as VP of Engineering at Famous, a Bay Area startup building a web-based framework for creating native-style mobile experiences. He also serves as a technical advisor for several startups such as Quizlet, Nylas, and Blispay. Dave studied and taught math and computer science at Harvard University.


Matt McIlwain

Board Member; Managing Director, Madrona Venture Group

Matt invests in a broad range of software-driven companies with a focus on companies in the Cloud, Machine Learning and Intelligent Apps space. His words of advice to would-be entrepreneurs: “Truly understand the customer and their needs first and work your way back to a technology-differentiated solution to their needs from there.” Before joining Madrona in 2000, Matt was vice president of business process for the Genuine Parts Company (NYSE:GPC). He also was an engagement manager at McKinsey & Company, concentrating on strategy and marketing in technology-driven sectors and prior to that worked in investment banking at Credit Suisse.


Rajeev Singh

Board Member; Co-founder, Concur

Rajeev is currently the CEO of Accolade, the market leading on demand healthcare concierge for employers, health plans, and health systems. Rajeev joined the company as a board member, investor, and CEO in November, 2015. Today, Accolade has 700 employees focused on driving better outcomes and increased satisfaction for healthcare consumers while delivering incredible savings for payers.

Prior to that, Rajeev co-founded Concur (NASDAQ: CNQR), the global leader in travel and expense management, in 1993 two years after graduating from college. His initial role in the company was in product management and his early years were focused on the product management and development organizations. In the twenty years that followed, he worked in nearly every role in the business – culminating in his final role as president, chief operating officer, and board director for the last nine years of his tenure.


Kelly Wright

Board Member

Wright led the Sales team at Tableau, a Seattle-based data visualization company, which encompassed all Worldwide Sales and Field Operations, including Direct Sales, Channel Sales, Pre-Sales, Professional Services, Training, Customer Success, Technical Support, and Sales Operations.

Wright started as the first salesperson in February 2005, one month before the launch of Tableau version 1.0. She helped build and grow Tableau from a small start-up to a multi-billion dollar public company as a member of the core executive team.

This is the first time Wright has joined an outside board of directors since she retired from Tableau last year.


Kabir Shahani

Chief Executive Officer

Kabir is CEO at Amperity, and a technology entrepreneur and senior executive with experience at many stages of the lifecycle: start-up/bootstrap, venture funding, M&A, and IPO experience. He co- founded Amperity in January 2016 with the vision of using data and software to unleash the potential of marketers and analysts at the world’s most admired consumer brands. Kabir’s previous company, Appature, developed a relationship marketing platform that enables brands to deepen customer relationships through an integrated data infrastructure, multi- channel campaign toolset, and innovative analytics engine. In recognition of the company’s success, Kabir was named one of BusinessWeek’s “Best Young Tech Entrepreneurs of 2009” and was also named a 2011 Puget Sound Business Journal “40 Under 40" honoree. In 2012, he was awarded the U.S. SBA “Young Entrepreneur of the Year” award.

Why We Built Amperity

Amperity’s founders, Kabir Shahani and Derek Slager, spent years building marketing software for enterprises. During that time they were struck by how many companies used only a sliver of their customer data they already possessed for marketing and analytics. This was because at-scale data ingestion, identity resolution and actionability were pervasive challenges that consumer brands had neither the software nor the expertise to solve. This left them struggling to create meaningful customer experiences and to compete with Internet-first organizations.

The Amperity team came together to help solve these challenges. Through the commercialization of advanced machine learning and by leveraging a large-scale, distributed data infrastructure and massive computing power, they created a platform that could rapidly and intelligently unify customer data at scale. By unlocking access to and usability for complete customer data, Amperity empowers consumer brand marketers and analysts to make smart decisions, create individualized experiences and bring their best ideas to life, all while driving top line growth.

Amperity launched in September 2017, with a customer base that included many of the world’s most loved consumer brands. The Amperity team is thrilled to be part of this vibrant community and to be contributing to the vision of helping marketers and analysts use customer data to unleash their potential and to transform the future of consumer marketing.

To read more about our origin story and why we started Amperity, click here.

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