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Demystifying Data Science for Marketing: How Brooks Running uses Predictive Analytics to Maximize Marketing ROI

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As consumer brands accelerate their shift to focus on first-party customer relationships, they need to revolutionize the way they market.

In order to fuel this rapid transformation, brands must be able to accurately identify, understand, and connect with their customers. An accurate, full view of the customer will enable your team to take on new challenges like the ever-increasing consumer demand for real-time, personalized experiences; and support internal collaboration on enterprise-wide data initiatives with modern, easy-to-use technology.

In this webinar, Amperity's Director of Product Marketing, David Henry is joined by Joyce Gordon, Product Manager – Data Science, and Ryan Ngo, Director, Digital Marketing at Brooks Running to discuss how his team is using predictive analytics to streamline processes and personalize messaging across channels to maximize the performance of existing marketing programs.

Learn how Brooks Running is

  • Creating a complete 360 view of the runner for marketing

  • Enabling marketing to use data science predictions like product affinity and churn propensity to improve ROAS and conversion

  • Leveraging what they know about the runner to curate omnichannel campaigns and deliver personalization at scale

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