Turn customer data into customer clarityvalueengagementloyalty
clarity
value
engagement
loyalty
Use AI to build and activate customer profiles in your data lakehouse — faster, smarter, and with much less work.
![Man looking at laptop with multiple screens from the Customer Data Cloud, including Data Sharing, Customer Profile, and Predicted CLV](https://amperity.imgix.net/5vqt5w81x2im/Ghe1DzReRu5SOjpes176M/58d9b4e191e84544d9a470b53c3605f1/Web_CDCLaunch_HomepageHero2.png?auto=format%2Ccompress&fit=max&w=2560)
Understanding customers has never been easier
Less coding, better data
Remove the custom code required to prepare data and resolve customer identities. Build the most accurate profiles with AI you can control.
Your data, your way
Tailor Amperity to fit your existing architecture. Start with out-of-the-box models, then customize to fit any data schema or destination.
Fewer asks, greater action
Prevent data bottlenecks. Arm business users with self-service options to explore data and drive customer engagement.
Customer Data Cloud is AI that drives ROI
![Screen of Amperity's Deterministic Matching, Fuzzing Matching, and Probabilistic Scoring features.](https://amperity.imgix.net/5vqt5w81x2im/4h38Eit8CwF1wdSjx8TH0u/5903ea4b68be0275cc0f43058b83fc2b/Web_ProductIllustrations_Roboto_IDRes_ExplainerGraph.png?auto=format%2Ccompress&fit=max&w=2560)
![Amperity platform displaying a dashboard view of a customer 360 database, showing the Analytics View, Loyalty customers, and High-Value customers](https://amperity.imgix.net/5vqt5w81x2im/4ADYkovMK7vnV7OoXds7Zw/6bcb8b843c97f1605b2f0c5d60a67fed/Web_ProductIllustrations_Roboto_Customer360.png?auto=format%2Ccompress&fit=max&w=2560)
![Screen of Amperity's SQL Query Editor, showing an interaction with the chat that returns a SQL table of High Value Customers.](https://amperity.imgix.net/5vqt5w81x2im/7rH4dBzAJiRT2guyAZ3rPn/b056494b8af93988f8dc1ff79a65780a/Web_ProductIllustrations_Roboto_AIAssistant.png?auto=format%2Ccompress&fit=max&w=2560)
“Loyalty conversion increased 3X after using Amperity’s customer data cloud to merge 6 million loyalty members from two brands into one."
Customer Stories