Alaska Airlines wanted to be able to deliver the right messaging at each stage of guest engagement to drive pre-trip product adoption and streamline the guest experience, but they needed a unified view of their customers connected to their marketing stack in order to do so.
Their data was scattered across systems for reservations, loyalty, and the mobile app, and until these could be connected, they would be unable to execute the initiatives they had planned to improve customer experience and drive better business results.
Alaska Airlines assembled a Customer 360 using Amperity, pulling together all of their data for the first time ever. Segmenting based on attributes like route, aircraft type, and cabin seating, they created a dynamic pre-trip journey orchestration, triggering up to four personalized messages per guest.
They also implemented a real-time API integration between Amperity and their booking system to allow for updates with flight and reservation information every two hours, so that messages to customers reflected all the latest details.