Data makes customer experience take flight
Alaska Airlines is famous for consistently top-rated customer satisfaction. They wanted to extend their signature service into every interaction with their guests and knew that customer data was the key.
“Amperity helped us put our guest at the center of our business. Our partnership has equipped our teams with access to customer insights and predictive analytics they can rely on, enabling them to deliver customer-centric journeys from pre-flight onwards, improving loyalty, retention, and revenue growth.”
Natalie Bowman Managing Director, Marketing and Advertising at Alaska Airlines
Customer data beyond marketing
Alaska Airlines joins a conversation with DICK’s Sporting Goods about how they apply customer data to drive value and engagement across their organization, challenging the common misconception that Customer Data Platforms are just for marketers.
Amplifying the moments that matter
Customer data can help a brand know what messages to send at critical moments so that customers know they’re being well-taken care of. Alaska Airlines joins a discussion with other Amperity clients to share how they put this idea into practice.
Reimagining traveler loyalty
After weathering the challenges of COVID-19, Alaska Airlines is at the forefront of redefining how to operate a successful loyalty program based on robust customer data.