On-demand Webinar

The Case for a Unified Customer Data Foundation

Customer data platforms (CDPs) are broadly understood as a marketer’s tool, but their true value extends well beyond the rationale of incremental marketing effectiveness.

This on-demand webinar, moderated by LUMA Partners Co-founder Brian Anderson, dives into how Alaska Airlines and DICK’S Sporting Goods are using their customer data to drive internal engagement, prove value, and create next-level experiences for their customers.

Watch to learn how a unified customer data foundation has allowed these brands to:

  • Use data to drive more strategic business and marketing decisions

  • Communicate metrics and success to executives and other key stakeholders

  • Eliminate busy work for marketing organizations

  • Pivot quickly in an unexpected market